Abstract:

People offer goods and services in exchange for other goods and services or items of value. Value, or price, is often expressed in a currency. Business and commerce is centrally concerned with carrying out activities where goods and services are made available to people who wish to buy them. Ecommerce (web based) and m-commerce (mobile device-based) are directed at minimising the impact of distance and fixed location on purchasing information and decisions. Establishing the value of goods and services has been achieved in a number of ways of which this paper outlines the haggling process, a traditional means of price fixing. Three sets of constructs are discussed in the paper in order to address the question of how Information Communication Technologies (ICT) may begin to facilitate the price fixing process in variable price contexts. A current research agenda is briefly described and future research is suggested.