Abstract:

Nowadays challenge for the management of economic organizations operating globally is identifying how different cultures can provide advantages in terms of functional specialization, orientation in time or technical skills. In this context, the organization can begin to establish centers of excellence in different cultures where the focus is more in line with the company's activities specific functions. We propose, in this perspective, the discussion on the capitalization of the competitive advantage that a country can achieve in the context of a global and globalized economic environment, characterized by an important intercultural specificity. Therefore a major objective of our paper is to highlight the extent to which firms or nations in their cultural context, obtain a position of competitive advantage in the global economic system through specific intercultural interactions with other firms or nations. In other words, the objective can be summed up by trying to highlight, throughout the intercultural context, the mechanisms by which competitive advantage based on values can be defined and materialized, both on a micro-economic perspective at the company level and on a macro-economic perspective, in this case the unit being given by the state, nation.