The Image of Tourist Services Consumer in the Globalization Context

Abstract:

Process of a complexity and size without boundaries, the globalization has an essential role in people's activity, the main purpose seeks to transmit to the people on global level the idea of solidarity and exchange of culture.  Within the globalization phenomena, the people from global level have the chance to travel the entire world taking over the cultures of the other people. This way directing towards the best for them, but also it does not mean that they have to lose their cultural identity, equally is necessary to maintain it, therefore succeeding to survive this phenomenon which reflects over every individual in part.