The Impact of Being a Subsidiary on the Firm’s Strategic Orientation through Miles and Snow Typology: The Case of Polish Small Enterprises

Abstract:

One of the criteria for differentiating small-sized enterprises is whether or not they are subsidiaries of a corporate group (a.k.a. a business group or a group of companies). It seems to be quite important for research in management science. The paper presents the study's results on the impact of being a subsidiary on the small firm’s strategic orientation through the Miles and Snow typology (prospector, analyzer, defender, reactor). The results showed significant differences depending on whether or not the enterprises were subsidiaries of a corporate group. Independent companies most often chose the analyzer strategic orientation, while subsidiaries chose the defender. Also, among independent firms there were more prospectors than among subsidiaries, but almost the same number of reactors. These differences may become a starting point for discussing the importance of this feature in management science.