Abstract:

This research aims to analyze the influence of Brand Personality, Brand Experience, and Emotional Customer value against Repurchase Intention. Brands play an important role in repurchase. The technique sampling used is purposive sampling as many as 130 respondents of batik products. The technique analysis is using AMOS research results shows that the Brand personality has no significant effect on the Emotional Customer value. Customer branding and Emotional Customer Value have no significant effect on repurchase intention and Repurchase Intention.  Brand personality significant influence on Brand experience, Brand experience has significant effect on emotional Customer value and Customer bond as well as Brand experience has significant effect on repurchase intention.