Abstract:

The COVID-19 pandemic had become a worldwide concern that has hampered people's mobility and global trade. The study seeks to find the linkage between business managers' competency towards the performance of fast-moving consumer goods (FMCG) during the COVID-19 pandemic. The was a quantitative technique which had a sample of 750 participant of which 732 responses were returned as per the questionnaires sent for data collection. The partial least squares technique was deemed appropriate and was used to scrutinize the data, which was based on Structural Equation Modeling (SEM). The findings reveal that COVID-19 epidemic has harmed managers' ability to operate their firms in Ghana, resulting in layoffs, low firm productivity, low client retention, a rise in the unemployment rate, and the closing of businesses. These findings support profit maximization and survival-base theories, specifically the explanations advanced under the premise that every organization will act in its own best interests in order to maximize profit and survival, using every tactic to achieve survival. The implications of this study were to ensure that FMCG should migrate into digital platforms in order to remain flexible in business and transactions.