Abstract:

The merging of economic literacy theory on students’ attitude and creativity have given to rise into urgent insight currently. However, some kinds of literature focusing on what and how the influencing factors are related to economic literacy and students’ learning attitude and creativity could be found rarely. The purpose of this paper is to identify the impact of the effectiveness of e-book learning media, learning creativity, and attitudes towards students’ economic literacy in higher education, located in the capital city of Indonesia. The research target consists of Economic Education students, Faculty of Economics, Jakarta State University, with a sample of 168 filled questioners. Therefore, the result shows that some, directly and indirectly, variables have a positive and significant impact simultaneously. E-book learning media variable directly impacts on learning creativity as much as 22.6%, e-book learning media, learning creativity, and attitudes as much as 49.6%, both e-book learning media, and learning creativity, as well as attitude on economic literacy is 37.2%.