Abstract:

The realities of globalization (greater competition, relentless pressures to innovate, new worldwide markets and production options, growing concerns over cultural and environmental degradation) have resulted in a common perception that “knowledge societies”, those that constantly develop new ideas, technologies, methods, products and services are crucial for future prosperity. This has resulted in even greater demands on universities to develop deep rooted entrepreneurial cultures that are international in scope, such that the creation, transfer and use of knowledge is ongoing and evolving. Likewise, the growing competition among universities and other entities that now develop, distribute and market education are compelling academic leaders to seek unique ways to differentiate their programs from others’ programs.