The impact of Internal Marketing on Faculty Job Satisfaction: An Empirical Study of Public and Private Universities in Pakistan

Abstract:

The present research investigated the faculty satisfaction in universities of Pakistan. The papers based on the extensive literature review on internal marketing required for the motivation of employees and job satisfaction. A theoretical framework is established after identifying the internal marketing as independent variable and faculty satisfaction as a dependant variable. In this paper, authors developed a model for internal marketing in universities and degree awarding academic institutions of Pakistan. Then research hypothesis were developed that followed by research future research to be executed.