Abstract:

Business analytics (BA) leverages data-driven techniques, statistical analysis, and predictive modeling to enhance decision-making and strategic planning across industries. With advancements in computing power, artificial intelligence, and big data, BA has become integral to optimizing operations, improving customer experiences, and gaining competitive advantages. This study explores the application of BA in addressing chronic diseases through lifestyle interventions. Chronic conditions such as diabetes, cardiovascular diseases, and cancer impose significant global health challenges, where lifestyle modifications play a crucial role in prevention and management. By integrating BA with healthcare strategies, this research aims to assess the effectiveness of lifestyle interventions, identify gaps in current methodologies, and propose data-driven solutions to improve quality of life. The findings emphasize the transformative potential of BA in advancing public health outcomes and fostering data-driven healthcare innovations.