Abstract:

As blockchain became popular technology, This short paper proposes the potential effect of different groups of people on individuals’ behavioural intention to embrace this technology. Social influence in previous studies shows a significant impact on individuals toward adopting new technologies. To understand the effect of different group of people namely family, friends and community on intention to utilise the new phenomena is the purpose of this proposed paper. Considering the growing interest in the use of Bitcoins through blockchain technology, we argue that the lack of studies on social influence on Bitcoins adoption will contribute significantly to bridge a gap in the literature and provide a research opportunity to contextualise the effect of social influence and broaden its dimensions to include several influence channels. This study provides an opportunity for a future research to validate the proposed model and suggests the plan to conduct such verification.