38th IBIMA Conference: November 2021, Seville, Spain

November 2021
Seville, Spain

Paper Submission: CLOSED

U.S.A. ISBN: 978-0-9998551-7-1

U.S.A. Library of Congress:
ISSN: 2767-9640

The Impact of Social Media Marketing on Small Natural Cosmetic Brands

Iasmina-Iulia GRADINESCU, Andreea RADULIAN and Olguta Anca ORZAN

Abstract:

When it comes to assessing the effects of social media on the dermo-cosmetic industry it is crucial to acknowledge that these means of communication are perceived as a contributing factor to the rising consumers’ interest with respect dermo-cosmetic products and procedures (Zachary et al., 2020). Hence once awareness is raised, users’ interconnectivity through online communities, recommendations or reviews lay the foundations of trust in e-commerce.