Abstract:

The chosen paper mainly investigates the effective use of social media marketing by small and medium-sized enterprises in Azerbaijan by scrutinizing its impact upon SMEs in recent times. SMEs, which form the backbone of the economy, are now under more competitive pressure than ever before. Nowadays, SMEs survive under the pressure of intense competition and follow developments in the market, especially technology and consumer trends. One of these developments is undoubtedly the social media that exists in our lives. In this regard, the selected study examines how SMEs use social media in Azerbaijan and its impact factors. One of the reasons why SMEs do not use social media effectively is the lack of professional staff on social media, the incompatibility of their sectors with social media, and their skepticism about the benefits of social media. Integrating with daily life in a short time the social media has also attracted the attention of businesses of various sizes who want to keep up with today's increasing competition conditions. It is an undeniable fact that social media offers many opportunities, such as the promotion of products or services, not only for large enterprises but also for SMEs, which are considered the dynamics of the country's economies. Whether SMEs see these opportunities or not is the problem of this research. The core purpose of this study is to determine SMEs' view of marketing through social media use. The object of the chosen article consists of SMEs operating in Azerbaijan. The research paper also examines the activities of SMEs in Azerbaijan, their usage of social media marketing, and its impact on their marketing activities.