Abstract:

The challenges for production and graphic companies as well, are shifting from internal efficiency to supply chain efficiency to reach competitive advantage. The role of supply chain management isn’t only tactical planning and control, but also respect to strategic intent. Therefore, the understanding and practicing of supply chain management has become an essential prerequisite for staying competitive in the global race and for enhancing profitability. This paper describes role of supply chain management and its effects to competitive advantage, and presents the results of empirical research i.e. identifying the relationship between supply chain management practice and competitive advantage of graphic companies. Research framework is based on a theoretical framework and includes two main dimensions: SCM practices (strategic supplier, partnership, customer relationship, level of information sharing and quality of information sharing, postponement) and competitive advantage (price and cost, quality, delivery dependability, product
innovation, time to market). Results of empirical research providing justification for a framework that identifies five key dimensions of SCM practices and describing relationship among SCM practices and competitive advantage observed through the five dimensions.