Abstract:

The article presents an overview of the tourism industry in the context of the COVID-19 coronavirus pandemic, as well as a perspective on how the brand of tourism service providers can help to relaunch companies affected by this crisis. Travel is an important component of active people in 2020, and tourism is a field strongly affected in this difficult period for public health. Therefore, it must be the subject of debates and solutions must be identified in order to overcome the current situation. Furthermore, the article presents a series of real current challenges, but also measures that can be taken to reduce the effects of the health crisis which also affects the tourism industry.