Abstract:

Tourism in the places known from films and series has for some time now been a strong phenomenon which is developing dynamically due to the global video distribution. Both uninvolved viewers and fans of a given story, casually watch actually existing places that served as the film set. A need or desire to visit the location in reality often arises in them. One of the works with the greatest impact on the growth of tourism in places used for filming is the HBO series Game of Thrones. It is one of the most popular TV series of all time, aired for 8 seasons from 2011 to 2019. The article presents case studies of several places where the series was filmed, and in the summary, an attempt was made to determine what factors contribute to the tourist success of the locations. It is the first comprehensive study to cover all the countries and the situation after the series is ended.