The Insurtech/Fintech and The Services Marketing Nexus: A Theoretical Framework

Abstract:

Financial technology is the product of technological advances on the financial side of the global economy. It has created a new and emerging form of finance in emerging companies that has posed a challenge to conventional banks. On the other hand, a fierce competitor may reduce its investment opportunities if it does not adjust the pace of the world. This technology contributes to a number of features that are reflected in the financial investors and the beneficiaries of financial services. The development of this type of technology may require a special incubator environment and legislative regulations. This technology also has an impact on conventional and Islamic insurance companies, especially on the quality of the products offered to the insured, particularly with regard to the cost of these products.

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