Abstract:

The main objective of the study to identify virtual service quality measurements that motivate organizations to apply mobile application delivery for online shopping. It focuses on our current data by testing the business model that tested the virtual service quality measurements consist of (content quality, navigation and visual design, management and customer service, system reliability and communication quality, privacy, and fulfillment).  Questionnaire was submitted personally for data collection from empirical study to measure the model variable targeting customers experienced in mobile application delivery for online shopping, data was hypotheses are tested using the regression model on a large sample of Jordanian market. The model of the study was introduced and tested empirically. Results of suggest that virtual service quality measurements, and Fulfillment influences their cultural behavior and support organizational behavior.