Abstract:

In recent years, the matter of governance has emerged in all service sectors. Governance is a decision making process where implementation of the decisions are made. Globally, the world of real estate business has become very competitive. It is believe that governance will play a major role as a driving force, besides other factors. This paper will assess the way governance takes place in Kuala Lumpur as a capital city and business hub in Malaysia. It will examine using models developed by Jones Lang LaSalle from their survey on governance among major cities in the world in 2004. In addition, the model will also update from the previous study that has been done by the author. The models are city management and city marketing model with some modifications to suit local contents. This paper will assist the government to understand the contributions of governance from real estate perspectives. Hence, it will improve Malaysia’s ranking in the world global competition and attract property investments from abroad.