Abstract:

By focusing on technologies for accelerating innovation, the fully digital hospital has the ability to support the patient with digital mobility, a key factor for change, and a set of approaches that have the ability to accelerate and humanize health innovation are patient-centered design and co-creation. In order for hospitals to benefit of easier integration of new technologies and increased digital capabilities, it is necessary to create a cloud-based digital infrastructure for increased agility to maximize resources, improve services, and reduce both global operational costs and risks without increasing budgets.

Hospitals' efforts to acquire new patients have become more and more digital. This change has been and is still extremely beneficial as digital channels offer far more direction and measurement options compared to traditional approaches, making acquisition much more effective and Digital one of the most effective marketing tools available.