Abstract:

This paper presents the relevance, from the perspective of consumer figures, to the online presentation of the mission and vision statement and at the same time the presence in this environment of Romanian universities. The paper presented the role, from a theoretical point of view, of these elements of strategic importance and also resorted to researching the practical need to provide information about the mission and vision of universities. The basis of the practical research is the quantification of the number of Romanian universities that present their mission and vision statement on their own website, and the analysis of the number of potential consumers who need information in that environment. At the same time, the paper is a demonstration of the relevance of the online presence of universities, based on the options of impulsive buyers, and also on the competitive environment that through the position of leaders shows the need to reproduce the same organizational behavior.