Abstract:

The spread of social media has created valuable opportunities for electronic word of mouth. These social media today provide an environment of social interaction where consumers have the opportunity to communicate with brands, exchange ideas with other users, and obtain information about products and services before taking decision.

Many previous studies have highlighted the importance of electronic word of mouth in the tourism industry. The aim of this study is to examine the effect of electronic word of mouth information on the behavioral intentions of consumers in social networks, especially airline passengers.