Abstract:

This paper is a part of an ongoing series of papers, remaining a work in progress. The purpose of this article is to increase the interest of students of higher education institutions of the Republic of Kazakhstan in learning through the use of neuromarketing tools. A large percentage of current research is devoted to the study of brain responses to various stimuli to the senses. This article discusses the possibility of developing a method of influencing the senses of students in order to increase their interest in learning and the level of academic performance. The researchers provide a definition and explanation of neuromarketing in addition, they will explore a study concerning a survey and eye tracking test at the end. The paper concludes with the identification of the aspects of the paper that remain a work in progress and which will be presented in future submissions.