Abstract:

Innovative work behavior is a critical factor that determines successful work performance in organizations, particularly in digital creative industries as application and game developers. According to early research, innovative work behavior can be influenced by several factors. The primary objective of this study is to investigate the mediating effect of work-life balance and psychological flow on the relationship between work autonomy and innovation work behavior. The research adopts a quantitative approach to address the research objectives. The participants in this study were workers (n=263) in the application and game development sectors of creative industry in Indonesia. SPSS and LISREL 8.8 was used to analyze the quantitave data including descriptive statistic, reliabilities, validities, and Structural Equation Modeling. The findings revealed that the relationship between work autonomy and innovative work behavior mediated by psychological flow. However, work-life balance does not mediate the relationship between work autonomy and innovative work behavior.