Abstract:

The number of mobile shoppers is growing, and this is very much due to the continuous advancement of the mobile technology. The Covid-19 pandemic that occurred few years back is another contributor to the growth of mobile shopping. This trend of shopping is expected to continue rising. Thus, the study aims to determine the influencing factors of intention to purchase using mobile shopping apps. The factors considered in this study include convenience, usability, mobile application quality, service quality and trust. Data collection is done using questionnaire. The total number of respondents of the study is around 180 respondents. Sampling method is through purposive sampling. Convenience, usability, and service quality are found to be predictors of the intention to purchase. Therefore, businesses should put focus on these factors to motivate potential buyers to purchase and increase the businesses sales and profitability.