Abstract:

This paper describes a business and technological model proposal, known as Inov@Douro, intended to support and to promote competitive and sustained precision agriculture practices in the Portuguese Douro Region. Our approach is based on a distributed cooperative network, tailored to meet the specific needs of viticulture enterprises which also explore tourism as a valuable national and international business source. Instead of focusing on operational issues, such as remote sensing and data transmission, among others, we present the Inov@Douro model from the knowledge generation point-of-view, intended to support the multidisciplinary concept of a cooperation approach among regional partners. As a result, this collaborative approach might be the most suited technological tool to promote precision agriculture sustainability practices based on a symbiotic cooperation with the tourism sector. The Inov@Douro model aims to represent a new working style for this unique region, where the concept of public and private information is a key feature to achieve the desired success as a knowledge network. As a guideline to attain the implementation of such a model, information technology and infrastructures tools are discussed in order to promote precision agriculture practices while giving valuable and dynamic tourist information to the general public