Abstract:

Social sites are becoming more complex and sophisticated due to the diversity of applications and interaction channels that provide not only P2P social contacts but also interactive C2C, B2C, and B2B systems. The combination of the e-commerce, e-finance and social networks gives a synergistic effect – a new type of networks, which combines the communication of regular users of social sites, with information in the media and contacts with sellers of goods, financial intermediaries. Currently, there is a transition in the system of social networks from Social Networks 1.0 to Social Networks 2.0, which are characterized by connecting to social networks channels for the promotion and sale of goods and services, as well as making payments and other financial transactions.