Abstract:

This research article underlines the idea of added value creation through the offering of free goods by the online approach of the actual global economic environment. Till now, almost every good or service offered for “free” was the result of what economists consider to be a cross subsidy: you receive a free good if you’ll buy another good or you’ll receive a free product if you’ll pay for a service. The paper shapes a new rule: “The 1% Rule”, this will be debated during this research through the working scenarios approach on the evolution of the relation between consumers and economic agents.