Abstract:

A person’s lifestyle - that is, their behavior and motivation is influenced by many different aspects. The  culture in which we are raised, the traditions passed on to us, and changes taking place in the world all affect how our lifestyle within the local community evolves. Some factors remain relatively constant, while others change; the ability to adapt often determines the changes that occur in our lifestyle and everyday lives. Accordingly, this study aims to diagnose and assess the lifestyles of the people who participated in the survey amid changes in the macro-environment. The questionnaire distinguished macro-environmental factors such as economic, technological, environmental, and socio-cultural variables. The study’s added value is a  conceptual model that organises the relationships between selected dimensions of the macro-environment and respondents’ declared lifestyle changes. The results describe respondents’ reported lifestyle changes under changing macro-environmental conditions and may help improve the alignment of products and services with customers’ needs