Abstract:

The main purposes of the paper are: the identification of internal and external factors prompting Japanese investors to locate their capital outside of Japan and an assessment of the investment attractiveness of selected European countries, taking into account the relationship existing between the size of the inflow of the Japanese investments to individual countries and factors that may affect this investment attractiveness of the locations. To study the relation between these two areas, econometric models were applied. The results of the adopted research procedure confirmed that even in the case of Japanese investors who usually locate their capital in the most development European countries; there are visible differences between the assessment of the attractiveness potential of these countries and the real value of Japanese investments. Because of that, according to authors, the more advance research procedure to predict the further Japanese investments in Europe should be applied.