Abstract:

An article deals with the issue of optimal sum insured in life insurance. The aim of article is to create formula and to analyze its use in case of calculating the optimum sum insured for protection of family property upon death. The publication focus on the ideal sum insured in case of life insurance. It focuses on describing and comparing elements, which are typical for insurance. Article deals with the actual issue because the life insurance market is still growing market. Reasons for the increase in the life insurance market are different. This may include: the pension reform, increasing people's awareness of the need for the individual security for retirement, increase the standard of living.