Abstract:

Throughout the years, email marketing has proven to be the most effective communication channel in terms of cost effectiveness and ROI rates for brands to boost sales, gather leads, increase brand recognition and develop stronger customer relationships. As abuse grew over the time, the line between legitimate and spam emails become thinner, this turning into a challenge for both users and email service providers.

In this article we analyzed the perception users have on both commercial and spam emails to determine importance of inbox delivery and why meaningless bulk emails can cause more harm than good to your brand.