Abstract:

Currently the Indonesian film industry is still focused on the comedy and horror genre. Every year these films are produced more than Indonesian films of other genres. On the other hand there are Islamic films that provide more benefits and obtain high enough sales, even breaking Indonesian box office film records such as the Ayat-ayat Cinta film that reaches more than 3 million viewers. Moreover Islamic films are not only aimed at entertaining or earning profits, but as a place of creative preaching that is not patronizing. Therefore this study aims to see the potential of Islamic films in the Indonesian film industry based on what factors can influence people to watch Islamic films. These factors are People, Script, Price, Promotion, Distribution, Word of Mouth (WOM), Attendence, Religiosity, and Purchase Intention. This study aims to provide recommendations to the film industry to expand the diversification of Indonesian film genres, especially films Islam and improve the quality of film in the country Keywords: industri perfilman, film islami, people, script, price, promotion, distribution, word of mouth, attendence, religiosity, purchase intention