Abstract:

Examination of advertising of Islamic banks and its assessment under Islamic regulations is an important issue for most people involved in marketing as both the conventional and Islamic banks are encouraging various promoting exercises around the world. In recent years, it has captured the research interests of the scholarly milieu. Thus, this study aimed at examining the way to enhance the advertising for the Islamic banks in Malaysia. Hence, a sum of 300 employees working at different Islamic banks in Malaysia was selected as sample of the study. Results showed that there was a substantial relationship among consolation of good deeds, morality, truthfulness towards assessment and viability of advertisement of the Islamic banks. Henceforth, this paper emphatically endeavours to inspect their relationship also. The more significant part of the respondents affirmed that a significant portion of the Islamic banks follows Shariah rules into their advertisement. However, a portion of the respondents recommends that advertisements by the Islamic banks require more supervision. Finally, study limitations, as well as the future directions, are proposed.