Abstract:

The economy has experienced significant changes in recent years, of particular importance and is named new economy, digital economy or information economy. As main actors in economic phenomena, enterprises aim to be efficient, to maintain or increase the market share they hold and be able to compete. This involves developing business activity, profitably while maintaining financial stability. To study the economic situation of the company, business diagnosis should be a basic method with permanent character. This involves analyzing a set of indicators to assess performance and comparison with the performances achieved by organizations competing for objective positions in the economic field.