Abstract:

With the apparition and development of the Internet, classic entertainment channels like televisions knew a decrease in their audiences. A desperate situation lead to desperate measures: moving the television broadcasting over the internet. This way, watching a live or a recorded show, became possible with just a few mouse clicks. More over, special section in each television’s website became dedicated to areas of consumer interest like: news, forum, TV stars etc. witch made posible a real interaction with the consumer who could this way provide feedback for each show. This way marketers and managers included the Inernet in the classic marketing mix and, because of the almost cost free, it became one of the favourite tools for self promotion and advertising.