Abstract:

Market knowledge is a strategic resource for organizations. Developing an ability to effectively manage and transfer such knowledge within an organization helps to improve organizational knowledge. An ability to manage market knowledge through customer knowledge management (CKM) and market knowledge sharing can positively affect organizational knowledge outcomes. However, the use of CKM and market knowledge sharing are not widely practised among Thai SMEs. Therefore, this study is to investigate the influence of market knowledge on knowledge creation and the mediating effect of CKM on organizational knowledge creation. SmartPLS was used to analyse data collected from 204 Thai SMEs. The study found that market knowledge (customer, competitor and supplier) has a significant influence on organizational knowledge creation (product, process, market and behaviour). The result from the analysis also showed that CKM become a mediator in organizational knowledge creation.