Abstract:

Integrating classical and operant conditioning psychology in AI-driven marketing in an increasingly digitalized world offers transformative opportunities for shaping consumer behavior. While AI enables hyper-personalized marketing, conditioning methods rooted in classical and operant psychology improve associative learning and habit creation in consumers. Regardless, the research on the synergy between AI-driven insights and conditioning methods is limited, particularly regarding their combined effectiveness and impact on consumer autonomy. The authors surveyed 789 participants. The survey results showed a significant relationship between AI-driven conditioning strategies and their impact on buyer behaviors, engagement rates, and brand loyalty. The research highlights the need for adaptive frameworks to manage integration of AI with classical and operant conditioning. Moreover, these results offer valuable insights into the academic discourse on human-AI integration in Marketing. Hence, the authors propose actionable insights for businesses to balance innovation and consumer trust in the AI era.