Abstract:

Since several years social media is becoming more and more popular and famous in the 21st century. Especially so called social media networks are having huge relevance in the daily (online) business. But in nowadays many small and medium-sized enterprises (SME) are facing the missing practical and feasible solutions how to integrate and implement social media activities in their current structures. This is based on the fact that many German medium-sized companies are facing difficulties with the social media business. On the one hand this is based on the fact that there is no know-how about the possibilities of social media activities. On the other hand this is based on the fact that there are no resources and the big fear of wrong investments into tools concerning the Web 2.0.