Abstract:

The article presents the results of a study on the role and place of Corporate Social Responsibility in the public relations practice in Poland. In addition to the theoretical part, an important part of the article is the results of a quantitative own research, conducted among public relations professionals in September/October 2021. The project was conducted on a sample of 421 people. The sampling was purposive, but allowed us to gather information from both practitioners and researchers in the field of PR. The purpose of the article is to point out the essence and importance of conducting CSR activities in the public relations industry. The aim of the analyses was also to identify changes taking place in the area of CSR activities undertaken by public relations practitioners.