Abstract:

Advanced technology and artificial intelligence (AI) are revolutionizing social entrepreneurship by boosting productivity, encouraging creativity, and tackling pressing societal issues. According to Bakri et al. (2024), the adoption of AI gives social enterprises a competitive edge, as companies using AI enhance their market positioning. Additionally, Upadhyay et al. (2021) research stated that entrepreneurs' willingness to incorporate technology into their business models is greatly influenced by their expectations of AI's performance.
Moreover, during times of global disruption like COVID-19, AI played a crucial role in crisis resilience. Blockchain and AI technologies enabled companies to streamline and maintain operations in difficult situations (Olaide et al., 2023). The pandemic further demonstrated AI's role in business sustainability, which accelerated its adoption for digital transformation (Gómez et al., 2023).