Abstract:

Today, the marketing strategy is instrumental in promoting the brand of a city. More and more cities are linked by residents but also by tourists with certain words representative. Considering these words appear conceptual brand city. In this article we present the brand of the city but important role that it plays in promoting its marketing strategy . The author also shows the results of a quantitative marketing research on a sample of 385 persons ,  in Bucharest . The data collected in the field by operators are statistically representative . Starting from the research results , the author proposes a set of marketing strategies to promote brand image Bucharest.