Abstract:

In the current era of increasing cyber threats, it is important to understand the role of Search Engine Optimization (SEO) strategies in improving cybersecurity. This paper analyzes how effective marketing strategies, particularly those related to SEO, can reduce attack vectors and limit user profiling of phishing sites and other malicious actors. The study examines the impact of SEO and marketing practices on digital security. It highlights the significance of careful keyword selection, content optimization, and the security of forms and files available on websites. These aspects can directly reduce narrow attack vectors and enhance safety for users. This research highlights the connection between SEO, marketing, and cybersecurity, revealing that developing an SEO strategy is not only useful for visibility but also crucial for enhancing digital security against emerging cyber threats.