The Role of Social Marketing: Changing the Behavior of Smoking in USA and Romania with the Help of “On-Line Encouragement”

Hostiuc, M, Gheorghe, IR and Purcărea, VL

Abstract:

Social marketing is a discipline that appeared in the 1970s and has been making huge steps with positive and strong effect on social issues in areas like public health, injury prevention, the environment, community involvement and financial well-being.

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