Abstract:

This study examined the significance of the business environment on international business. The influence of the environment on international business can be measured in terms of the environmental factors. The purpose of this study is to evaluate how the significance of the environmental factors on international business. Based on the objective, relevant literatures were reviewed. A survey technique was used in the administration of 40 questionnaires distributed across all level of management in Honda Manufacturing Nigeria Limited. The data collected were analyzed by means of sample percentage and frequency count. The reliability and validity test gave a result of 0.747 proving the acceptability of the items in the questionnaire. The researcher recommend that organizations should engage in proper environmental scanning and analysis as the success of international business depends on the environment.