Abstract:

The article presents the state and prospects of winemaking in Poland, with particular emphasis on the Lubusz Voivodeship. The aim of the study was to identify the most important conditions favoring the development of winemaking in the Lubusz region, based on a list of strengths, weaknesses and an assessment of market opportunities and threats, as well as the most important implications for the further development of Lubusz winemaking. In addition, a diagnosis of the state of winemaking in Poland was presented, broken down into individual voivodeships in terms of the number of wine producers. In the research procedure, the authors used literature analysis, data from  the National Support Centre for Agriculture (KOWR) and the results of a survey conducted among young consumers from the Lubusz Voivodeship. In the light of the presented research, it can be seen that winemaking in Poland is developing, but for further growth to occur, promotion is important, i.e. a number of different activities aimed at promoting wine events. Activities should be aimed at cooperation among winemakers.