Abstract:

Many different intangible assets contribute to a company’s value. While patents are an important part of the picture, other intellectual property (IP) rights, such as trademarks, copyright, design, and trade secrets, all add substantial value to a business. The paper deals with the issue concerning the royalty rate for the use of the trademark. In the paper, the concepts of the trademark and the license fee are presented. An important aspect presented in the paper is the market royalty rate for trademarks functioning in the market, established on the basis of the existing but hardly available market databases.