Abstract:

The article is theoretical and empirical in nature. It aims to determine the significance of young potential employees of employment at a university, and identify the reasons for their interest or lack of interest. For the theoretical perspective, global literature on human resources management, personal marketing, etc., was cognitively and critically analysed. The results of the analysis identified a cognitive and research gap in the reasons for young potential employees to be interested in a university as an employer, and in particular young people’s typology based on this criterion. In order to reduce the gap, empirical research was conducted through a questionnaire to gather primary data. This data was subjected to statistical analysis, during which the exploratory factor analysis and the Kruskal-Wallis test were applied. The results of the analysis indicated that among those who did not show interest in working for a university, image-related and relational reasons are of key importance. Aspiration plays a key role among the people who consider working at a university. With one exception, the gender of the respondents was not a variable that statistically significantly differentiated the results of the analysis.