Abstract:

This article respects to one of the suggestions for future research that had been presentes in my doctorate thesis and has objective to investigate the existing relation between the niponic marketing management system and competition in enterprises, with activity in Portugal. In particular, it was researched the competitiviness of those enterprises, when they use specific practices of japanese marketing management . Through statistical testing, it was verified that the competition of the enterprises with niponic capital used competitive strategies based upon costs, of the human resources qualification and technological process.