Abstract:

Effective waste management seems to be systemic in nature, so municipal waste – as its core business – has value that is generated by many entities and co-created in a variety of ways and, as a result, is multidimensional, at least dual (primary and secondary markets), enabling the achievement of strategic integral eco-outcomes. Municipal waste is definitely a product developed based on at least a tripartite concept of operation (in subjective terms), which implies the identified business model implemented by entities of the waste management sector, in cooperation with customers/suppliers of the waste stream and other enterprises (recipients of value). The relationships of a variety of entities, including mainly the ones between the waste management sector, committed prosumers, and public benefit organizations, but also local and regional trade and service enterprises, the municipality and other companies, leads to the creation of strategic multi-value, beneficial in terms of the social good, drawing on the concept of sustainable development, through socially conscious actions incorporating the principles of integral marketing, where the supplier of waste stream components and their recipient meet, on the secondary market or in the recycle, to achieve a long-term strategic effect. The strategic effect, in turn, can also have a social, economic (including image-related) and environmental character. Accordingly, the author aims to identify the subjective structure, the ways to create value and the nature of the outcomes in the broadly defined municipal waste management sector.